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Results for Search : "300 Social sciences"


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Customer retention: a case study of LPPKN clinical services
Item Type: Conference or Workshop Item
Author: 
Sellamuthu, Rajen and
Author: 
Editor: 
Year:  00/00/2014
Abstract:  This is a descriptive study intended to identify the main factors which contribute to the customer retention among the “Clinical Clients” of National Population and Family Development Board or LPPKN. The study focused on three variables to check on the level of influence, affect and effect to the process of customer retention. Those variables are service branding, perceived value and service quality. The study also covered the impact and influence of the demographic element to the service branding, perceived value and service quality in the process of customer retention. This study was conducted at the LPPKN Clinics in Klang Valley and Seremban. Understanding and fulfilling the customers need will contribute to retaining existing customers and reduce the customer switching intentions. The research findings show there is a positive relationship between perceived value and service quality with customer retention. Nevertheless relationship between service branding and customer retention is not supported for the LPPKN clinical setting. Analysis on the demographic factor showed that, it has a significant influence in regard to service branding, perceived value, services quality and customer retention. The output of the study will be helpful to managers and marketers of the clinical service to understand the customer needs, priority and expectations. Furthermore the findings of the research will enable the managers and policy makers to take necessary actions in their marketing and operational planning to stay competitive and maintain a stable income for a long term. This study will also help LPPKN Clinics to improve service quality, increase number of clinical clients, facilitate the process of customer retention and in long term improve financial performance.
 
 
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Current trends in transnational population flows in Malaysia: Issues, policy and challenges
Item Type: Conference or Workshop Item
Author: 
Kassim, Azizah and
Author: 
Editor: 
Year:  00/00/2013
Abstract:  In the last 40 years there has seen a substantial increase in Malaysia’s foreign pop. According to the last National Census in 2010, out of a pop of 28.4 million, over 8.3% are non-citizens. The increase is mainly the result of labour inflow since the early 1970s due to Malaysia’s relatively better economic development and political stability which attract economic migrants and asylum seekers from within and outside the ASEAN region. This paper which focuses on current transnational flows in the country has the following objectives: 1. To provide an overview of transnational population flows in Malaysia in the last decade and identify major streams that are causing considerable concern to the state and the Malaysian public. The focus is on the low skill foreign workers, the largest category of migrants in Malaysia. 2. To examine public perceptions of foreign workers, how such perceptions are formed and what their impacts are on state policy. 3. To discuss the state policy on foreign workers, both legal and irregular, the objective of the policy and its strategies. 4. To highlight the challenges faced by the state in implementing the foreign worker policy. 5. To evaluate the achievement and shortcomings of the policy. The writer identifies five types of transnational inflows into Malaysia i.e. that of low skill migrant workers both legal and irregular; asylum seekers; expatriates; foreign students; and participants of Malaysia’s My Second Home (MM2H) project.
 
 
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Community based program in Ethiopia: from CBD to massive, state-run health extension program
Item Type: Conference or Workshop Item
Author: 
Haile, Genet Mengistu and
Author: 
Editor: 
Year:  00/00/2012
Abstract:  The Family Guidance Association of Ethiopia (FGAE) pioneered a Community-based FP Distribution [CBD] program in Ethiopia in 1991. The CBD agents were selected by the community members through prior set selection criteria including interest and willingness to volunteer for community work and sufficient knowledge about the socio-economic and cultural context of the community. The CBD program was very widely replicated by many other institutions as a low cost, effective strategy to increase access to modern contraceptive services in under-served communities. Considering the challenges related to distance and access to fixed health facilities among women with high unmet needs and the lessons drawn from project based success stories of the CBD programs, the government of Ethiopia initiated the Health Extension Program (HEP) in 2003 to accelerate utilization of primary health care services in rural communities. The HEP is implemented by trained health extension workers or practitioners at the community level with strong focus on health promotion and disease prevention and empowering community members to make decisions and take actions on their own health. The Health Extension Workers (HEW) were recruited from the community among those who completed high school and trained for one year. Currently, two female HEWs are assigned at each kebele (the lowest administrative unit) and to implement a package of 16 primary health care services including FP and maternal health. A total of about 35,000 rural HEWs and 4,800 urban Health Extension Professionals [Graduate Nurses] are deployed by MoH as government employees throughout the country. The program has created a better opportunity, particularly for rural women and young people to access health services including FP/RH.
 
 
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