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Changing population age structures and sustainable development
Item Type: Newsletter
Editor:
Year: 00/00/2017
Abstract: Malaysia's demographic changes in structure, size and spatial distribution of families and household. These changes have created both opportunities and challenges for the Government in prescribing policies and designing initiatives to further foster the well-being as well as ensure sustainable development of current and future generations. Malaysia's population is projected to increase from 31.9 million in 2016 to 41.5 million in 2040. While the overall population of the country is projected to increase, the annual population growth rate is expected to decrease from 1.8 percent in 2010 to 0.8 percent in 2040.
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Customer retention: a case study of LPPKN clinics
Item Type: Thesis
Editor:
Year: 00/00/2011
Abstract: This is a descriptive study intended to identify the main factors which contribute to the customer retention among the “Clinical Clients” of National Population and Family Development Board or “Lembaga Penduduk dan Pembangunan Keluarga Negara”
(LPPKN). The study focused on three variables to check on the level of influence, affect and effect to the process of customer retention. Those variables are service branding, perceived value and service quality. The study was also covered the impact and
influence of the demographic element to the service branding, perceived value and service quality in the process of customer retention. Health service sector is getting very important and competitive. This is highly true among the health clinics which are providing reproductive health services. Understanding and fulfilling the customers’ need will contribute to retaining existing customers and reduce the customer switching intentions. Through this research, we were able get some insights of factors and the ranking of importance of these factors in the process of customer retention. For the purpose of this study I have chosen LPPKN Clinics (Semi-Government) in Klang Valley and Seremban. The finding shows there is a positive relationship between perceived value and service quality with customer retention. Nevertheless relationship between service branding and customer retention is not supported for the LPPKN clinical setting. Analysis on the demographic factor showed that, it has a significant influence in regard to service branding, perceived value, service quality and customer retention.
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