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Aplikasi model, logik dalam penilaian Dasar PEKERTI: adaptasi pendekatan pemasaran naratif


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Item type Conference or Workshop Item
Subjects 100 Philosophy & psychology > 107 Education, research & related topics
Division/Agency LPPKN - National Population and Family Development Board, Malaysia: Population and Family Research Division
Keywords Reproductive Health, Teenagers, Youth, PEKERTI
Additional Information This slide has been presented by Prof. Madya Dr. Nor Azizah Zainal Abidin at Seminar Hasil Geran Penyelidikan LPPKN (GP LPPKN) 2025 bersempena Sambutan Hari Penduduk Sedunia 2026, July 14-15, 2026 at AIAC, Bangunan Sulaiman, Kuala Lumpur.
Abstract This study assesses the current performance of the PEKERTI policy by focusing on the challenges that limit its potential from achieving the set goals. The findings show that the policy’s achievements are moderate and reasonable. PEKERTI faces complex challenges due to the large target group and the varied implementation strategies. Meanwhile, the level of advocacy among agencies is relatively low, and policy implementation monitoring is found to be quite loose. This study suggests that the upcoming PEKERTI 3.0 should reorganize its implementation strategies to be more aligned and focused, while also strengthening advocacy strategies with the involved agencies. Policy implementation monitoring should also be improved through a more efficient data management system. A new narrative for the PEKERTI policy needs to be developed to strengthen public acceptance.
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