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Customer journey mapping: a qualitative inquiry of Klinik Nur Sejahtera LPPKN


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Item type Conference or Workshop Item
Subjects 100 Philosophy & psychology > 107 Education, research & related topics
Division/Agency LPPKN - National Population and Family Development Board, Malaysia: Population and Family Research Division
Keywords Customer mapping, Klinik Nur Sejahtera
Additional Information This slide has been presented by Dr. Muhamad Hilmi Abdul Rahman at Seminar Hasil Geran Penyelidikan LPPKN (GP LPPKN) 2025 bersempena Sambutan Hari Penduduk Sedunia 2026, July 14-15, 2026 at AIAC, Bangunan Sulaiman, Kuala Lumpur.
Abstract This study uses a qualitative approach aimed at recommending an operational framework for Klinik Nur Sejahtera, focusing on organizational processes, integration of user feedback, and assessment of the existing business model. The framework recommendations in this study highlight the need for an integrated digital health ecosystem and the expansion of a collaborative care network to strengthen the clinic’s structure in terms of service access, financial stability, workforce capacity, service quality, digital engagement, supply chain efficiency, and population health impact. Recognizing Klinik Nur Sejahtera as a community-based healthcare provider, the recommended framework has short-term implications for the clinic’s development from 2026 to 2030, emphasizing the critical intersection between clients, service providers, and opportunities for improving the national family planning services.
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