||Over the past decade rapid transitions in Malaysian family structure and family life have occurred due to globalization, industrialization and socio-economic development. Education, economic activities, infusion of cultures, religion, migration, urbanization plus improvements in living standards all tend to have an impact on families and loosen the traditional structure. Some of the key changes that have reshaped Malaysian families include a smaller family size due to declining birth rate, increase in nuclear families, rise in marital break-up and single parent households and increased participation of women in the labour force by women. The traditional picture of a male breadwinner and female homemaker characterizes a smaller proportion of Malaysian families today. This paper focuses on the profile, issues and challenges confronting Malaysian Families, marriage, family relationships, need for balancing work and family life, role of father and impact of technology on the family. The role of the family in Malaysia is very crucial as the development of the human potential is a key component of the nine challenges as promulgated in Vision 2020. Various promotive, preventive and advocacy programmes and activities have been initiatives undertaken together with NG0s, the private and public sector as well as education and training institutions to ensure the strengthening of the family unit as well as helping families cope with the demands of contemporary living.