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Customer retention: a case study of LPPKN clinical services
Item Type: Conference or Workshop Item
Author: 
Sellamuthu, Rajen and
Author: 
Editor: 
Year:  00/00/2014
Abstract:  This is a descriptive study intended to identify the main factors which contribute to the customer retention among the “Clinical Clients” of National Population and Family Development Board or LPPKN. The study focused on three variables to check on the level of influence, affect and effect to the process of customer retention. Those variables are service branding, perceived value and service quality. The study also covered the impact and influence of the demographic element to the service branding, perceived value and service quality in the process of customer retention. This study was conducted at the LPPKN Clinics in Klang Valley and Seremban. Understanding and fulfilling the customers need will contribute to retaining existing customers and reduce the customer switching intentions. The research findings show there is a positive relationship between perceived value and service quality with customer retention. Nevertheless relationship between service branding and customer retention is not supported for the LPPKN clinical setting. Analysis on the demographic factor showed that, it has a significant influence in regard to service branding, perceived value, services quality and customer retention. The output of the study will be helpful to managers and marketers of the clinical service to understand the customer needs, priority and expectations. Furthermore the findings of the research will enable the managers and policy makers to take necessary actions in their marketing and operational planning to stay competitive and maintain a stable income for a long term. This study will also help LPPKN Clinics to improve service quality, increase number of clinical clients, facilitate the process of customer retention and in long term improve financial performance.
 
 
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Outsourced parenting
Item Type: Article
Author: 
Doshi-Gandhi, Anjli and
Author: 
Editor: 
Year:  00/00/2014
Abstract:  Housemaids have become an integral part of family life in Malaysia, some may say it’s a necessity – they provide much needed support to parents who often don’t have extended family around to assist with childcare or dual career parents who are often left with little choice and require help as well as support to carry out their family responsibilities. It’s fair to say that commitment and devotion towards a successful career and rearing a child requires both sacrifice and no small amount of resolve and effort for either to work out in tandem. These and other factors prompt most parents to employ a housemaid, helper or caregiver to assist them in carrying out their roles and responsibilities. The notion being that maids would provide assistance to much needed help around the house and allow parents more freedom and time to spend with their children. From things like potty training, to swimming and riding a bicycle, from learning not to bully other kids to learning from mistakes and forgiving other people for them. All these are lessons that can be outsourced to maids, helpers or even professionals. But just because it can, doesn’t mean that it should.
 
 
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Assessment of the status of implementation of the ICPD-POA
Item Type: Newsletter
Author: 
Author: 
Editor: 
Mahmud, Adzmel and
Wan Jaffar, Wan hashim and
Azman, Nur Airena Aireen and
Mohammad, Ahmad Hashimi and
Mazalan, Mohd. Firdaus and
Year:  00/00/2014
Abstract:  The International Conference on Population and Development (ICPD) held in Cairo in 1994 was a landmark in the population and development field. At this conference 179 countries, including Malaysia, adopted a 20-year program of action known as the Program of Action of the International Conference on Population and Development (ICPD-PoA). The overriding objective is to raise the quality of life and individual wellbeing and to promote human development by recognizing the complexity of the interrelationships between population and development. Malaysia has achieved most of the goals set in the ICPD-PoA. Key enabling factors such as political stability, efficient civil service, harmonious social environment, unity and strength in diversity, educated and trained workforce, abundant natural resources and effective partnership with stakeholders and NGOs contributed to the success.
 
 
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